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ETC Party Source is a unique party store that has everything and more for the customer's entertaining needs and special events. This store sells similar items that can be found at a Party City but with a more curated selection of products and high end design. 

For the logo design, I started with fun typography and added different kinds of confetti to convey the variety, fun, and celebration implied in the ETC brand name.

I designed a sustainable cake box that can be customized to the many different cakes available for purchase at ETC. The information template on the back of the box allows the baker to fill in the appropriate content. Therefore, there is only one box design needed to accommodate a variety of products. This is cost conscious and cuts down on long term printing waste. The box was constructed out of sturdy craft paper. I added pops of color and the brand confetti to reinforce the festive party details used in the logo.

Lastly, I designed an annual report for iPad. The “Year of the Party Animal,” focuses on celebrating successes from the past fiscal year. I mixed hand drawn animal illustrations with vector party items for an unexpected contrast of serious financials and ETC fun.